Irfan Junejo, Jannat Mirza, Anum Junaid, Osamah Nasir— we are all familiar with Insta and TikTok content creators, but have you ever heard of blockchain content creators?
TBH, I have not heard of them before writing this article. Based on my research, these content creators are like Instagram and TikTok influencers yet the difference is centralization. Social media platforms like Instagram, TikTok, and others at our fingertips are centralized because we have easy access to each profile.
In contrast, you can’t visit blockchain content creators’ profiles and get all the details because they are decentralized. That’s why privacy breaches and copyright issues are not big problems there.
Blockchains’ being decentralized platforms has given new income streams to influencers, and content creators, including independent filmmakers. Such platforms allow them to craft personalized content and directly provide it to their viewers.
Although blockchain content creators are not as famous as our influencers, there are many benefits of blockchain that wannabe creators should know to decide which platform they want to pick if they want to be full-time creators.
No one can steal your content
How much of your content has been stolen by others on social media? I am sure, many influencers would nod their head.
Yet, this does not happen on blockchain platforms because this is a digital ledger and creators can record their ownership rights without any third party. Once the creator has recorded the rights, they cannot edit or manipulate it as it could be written and recorded once for one specific content, aiming to protect the intellectual property of filmmakers and creators.
You can reach your viewers directly
Artists spend billions to distribute their content, involving studios and dealers in the middle that sometimes won’t bring the profit they expect. However, blockchain saves that money by giving you a platform to distribute your content. You can earn from your targeted viewers when they buy and watch your content. You don’t need to spend extra money to reach the target audience.
Timely payment is better than fame
The digital and irreversible transactions on blockchain platforms have reduced the requirement of intermediaries to zero, leading to timely compensation to the artists and creators. The artists get direct payment from fans and can keep large royalties with them due to the peer-to-peer system.
You can sell a part of your content
People like John Harris upload content where you can pay money to watch the video and read a blog. Yet, blockchain platforms work differently. You can sell a share of your content to your viewers for cheap and earn some bitcoins from it.
Here is an example of Satoshi’s Treasure – a reality game divided into 1000 pieces. Each piece represents an NFT. If you buy one NFT, you can watch one segment or part of it.
Let’s fund together
Pitch decks and long meetings are traditional ways of getting finances for the film and content creation. Blockchain has introduced cool ways to get finances via Initial Coin Offering. They are crowdfunding methods where people can buy coins and get a share in content or sole ownership. Investors in the content pieces have a choice either to keep a coin or sell it.
You can see the example of The Happiest Place on The Earth – an upcoming movie by Greg Yaitanes and Blumhouse. They got investments through Foundation, a blockchain platform. They used the Initial NFT Offering (INO)- the film is divided into NFT-represented segments. Investors can buy an NFT to have a share in movies’ revenue.
What is the best Blockchain platform for content creators?
Like social media, there are bundles of blockchain platforms for content creators; mostly are community-based where you can share content with your followers. Yet, you need to find the right platform for yourself based on your niche because content creators do not only make reels. Some content creators are amazing writers and some are photographers. Here are a few platforms you can choose from for yourself.
Steemit
Steemit is a blockchain-based social media where you can earn STEEM coins by publishing and curating content. It is a decentralized platform where users are selective about what they like, comment, and share. Yet, you can pay a small fee to make an account there.
Ta Ta Tu
Ta Ta Tu is an entertainment, auction, and e-commerce platform. It pays you with TTU tokens, based on the Ethereum (ETH) blockchain, for every share, like and comment. The platform also rewards your viewers with the same tokens. Ta Ta Tu has partnerships with different brands and companies, you can use its earned coins at nearby locations.
FilmChain
Film Chain is a platform for every Indie filmmaker who needs funding and content creators who want a platform to display their art pieces. They can use their IndieFund platform to gain funds, Community Voice to seek support in getting things done, Block Office for distribution, NFTpurge to market their work and HyreBlok to showcase their talent.
Singular DTV
Singular DTV is a decentralized YouTube or Netflix of Blockchain world based on Operational Video On Demand or TVOD technology. With the setting of Hollywood cinema, Singular DTV will encourage the placement of user-generated content. Besides, the company produces its content, especially on science fiction.
Verasity
If you are an advertiser, join Versaity – a blockchain-based advertising platform, consists of two parts: VeraViews and VeraWallet. VeraViews is an advertising ecosystem, based on Proof of View (PoV) fraud identification technology, ensuring to keep from copyright breaches. VeraWllet is a secure wallet based on a VRA token, you can buy and store.
Are Pakistani bloggers on Blockchain platforms?
Hira Sajid is a well-known blockchain content creator among several other content creators on Pakistan’s blockchain platform. A few have established themselves and others are in the learning phase – finding their way to Web3 or choosing the right platform.
Zeeshan Ahmed is an established blockchain content creator with more than 10 years of experience in the field. An engineer by profession, he got into this developing field when he acquired a Canadian client in 2021. He found his interest in it and made his way through his paid content, despite having limited resources to improve his craft and expand his knowledge.
Zeeshan informed Scientia Pakistan in an interview that there are 0.1 million blockchain content creators in Pakistan. According to him, a primary reason for fewer content creators is a lack of awareness of blockchain and its potential benefits, limited access to blockchain technology and tools, concerns about the security and privacy of blockchain platforms, and difficulty in monetizing content on the blockchain.
Expanding on the fourth point, he discussed various factors determining the earning potential on these platforms. Those factors are the type of content they create, the popularity of their content, the number of views and interactions they receive, and the value of the cryptocurrency tokens they earn.
When asked about his views of the growth of blockchain in Pakistan’s content creation world, he was hopeful that it will revolutionize the way content is created, distributed, and monetized because of the benefits of blockchain platforms that ensure transparency, censorship, increased control over content ownership and distribution, and brings new monetization opportunities.
Although Zeeshan was reluctant to share his future goals, the conversation with him highlighted the importance of choosing the right platform in the blockchain world.
Azhar Hingoro is the owner of Fujin Global – a web3-based company. While talking about his journey starting in 2010 when he bought his first Bitcoin to follow in his dad’s footsteps, he admitted that nobody could excel fast in blockchain. To explain it more, he shared his experience of losing around $17.5 million during the FTX collapse.
For early 20s and amateur content creators who want to utilize blockchain platforms, Azhar suggested 4 platforms: Twitter and Steemit for socializing, Open Sea for trading NFTs, and Binance for Crypto token exchange. Networking with fellow content creators is crucial for expanding skills and building your audience.
Blockchain is always associated with AI and computers, but it is another world like social media. You can be a cool content creator, gain expertise in your niche, and earn tokens and money. Whether you are a writer, videographer, or infographic maker, first you need to understand your niche and audience, craft unique content, be consistent in your work, and connect with others. Invest time in selecting the right platform.
Initially, join platforms that reward people who like and comment on different posts to earn from your activity. Give importance to knowledge and expertise that leads you to monetize your content.
And keep one thing in mind. You cannot become a millionaire in a day!
References:
- https://consensys.io/blockchain-use-cases/media-and-entertainment
- https://coindcx.com/blog/cryptocurrency/top-blockchain-based-platforms-for-content-creators/
- https://www.linkedin.com/pulse/blockchain-powered-content-creation-new-era-creativity/
- https://medium.com/blockchain-biz/blockchain-content-creation-and-all-its-perks-5c5dab67eac4
- https://www.sciencedirect.com/science/article/pii/S0007681324000557
- https://www.omniagency.ca/post/web3-content-creation-guide
- https://www.ekolance.io/post/web3-job3-how-to-become-a-blockchain-content-creator
- https://beincrypto.com/blockchain-tech-improve-difference-for-content-creators/
- https://amt-lab.org/blog/2023/5/10-ways-blockchain-is-changing-the-film-industry
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Aqsa Abdul Qadir is a Karachi-based writer who strives to capture the lives of commoners in South Asian culture through her fictional stories. She studied Mass communication to fuse her passion for writing. Currently, she is working on her debut novel. Aqsa wrote her first book in 2023, Wealth In The Treehouse.
